01RESULT
DIRECTION
02 / REALIGN10-14 WEEKS
Bring the business back into one clear direction.
Direction is for an existing fashion business whose customer, product, brand, economics, channel or team priorities no longer support one another.
Fashion brand strategy and commercial realignment for an established business: brand positioning, customer, product, price and economics brought back into one direction.
Is this whereyou are?
FOUR SIGNALS
ONE BUSINESS / COMPETING PRIORITIES
Attention is not becoming steady demand
Each season or campaign has to restart momentum.
The brand looks strong, but results are inconsistent
Product, price, margin or channel is not supporting the promise.
Growth has added confusion
More teams, markets, categories or partners have created competing priorities.
The founder senses the brand is becoming less distinct
Activity is increasing while the creative point of view is becoming harder to recognise.
What this solution isdesigned to change.
Four connected results restore one clear direction.
Clear cause
A shared understanding of what is weakening performance, relevance or confidence.
Stronger choices
A clear position, priorities, refusals and definition of success.
Commercial alignment
Customer, product, price, margin, channel and client experience support one another.
Team direction
Internal teams and partners know what matters now and what they own.
RESULT
What we bringtogether.
Direction brings together only the areas needed to restore alignment.
Business choices
Customer insight, offer, portfolio, pricing, margin, channel and priorities.
Brand and product
Position, architecture, codes, assortment, narrative and experience.
People and delivery
Roles, briefs, partner alignment, activation priorities and checkpoints.
CONNECTED EXPERTISE
THE FINAL MIX IS SHAPED AFTER THE DIAGNOSTIC
Begin with a clear viewof what needs to change.
The Naspect Diagnostic confirms whether this is the right solution and what the work should include.
PAID / FIXED SCOPE / USEFUL ON ITS OWN
03 / LAUNCH
Expression
Make the collection work as one complete market moment.
EXPLORE EXPRESSION
The thinking behindDirection.
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