01RESULT
FOUNDATION
01 / BUILD12-16 WEEKS
Build a fashion business that can support the idea behind it.
Foundation helps founders shape the business, brand, collection and route to market together — before early choices become expensive to undo.
For founders working out how to start a fashion brand: fashion startup consulting that shapes the business model, brand, collection and launch together.
Is this whereyou are?
FOUR SIGNALS
ONE EARLY BUSINESS MOMENT
You are building a new house, line or venture
The creative direction is strong, but customer, offer, price or route to market is not yet clear.
Money is moving before the basics are proven
Identity, content, production or launch activity has started ahead of the business choices.
The founder holds the whole plan mentally
Teams and partners do not yet have one clear set of decisions to work from.
A launch date is setting the strategy
Urgency is pushing important choices into the background.
What this solution isdesigned to change.
Four connected results replace isolated early choices.
Clear offer and customer
Who the business is for, why it should matter and what it will stand for.
Viable business model
Priorities, pricing, economics, capacity and key assumptions.
Connected brand and collection
The product, position, codes and story support the same idea.
Route to market
A realistic sequence for channel, launch, partners and ownership.
RESULT
What we bringtogether.
Foundation may connect three areas of work, depending on what the Diagnostic finds.
Business and market
Customer research, offer, business model, pricing, financial logic and channel.
Brand and collection
Position, codes, narrative, identity direction, product role and assortment.
Launch and experience
Digital, communication, partner selection, launch planning and checkpoints.
CONNECTED EXPERTISE
THE FINAL MIX IS SHAPED AFTER THE DIAGNOSTIC
Begin with a clear viewof what needs to change.
The Naspect Diagnostic confirms whether this is the right solution and what the work should include.
PAID / FIXED SCOPE / USEFUL ON ITS OWN
